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by Marshall McLuhan, Bruce R. Powers · Oxford University Press, U.S.A. · tapa blanda · 240 pages
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El libro 'The Global Village: Transformations in World Life and Media in the 21st Century' de Marshall McLuhan y Bruce R. Powers, publicado por Oxford University Press en 1992, explora el impacto de las tecnologías de la comunicación en la sociedad global. McLuhan, conocido por su concepto de 'la aldea global', analiza cómo los avances tecnológicos están transformando nuestra percepción del mundo, difuminando las fronteras entre el espacio visual y acústico. Este libro ofrece un marco conceptual detallado para comprender los cambios sociales y culturales provocados por la integración electrónica mundial.

Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as "the father of media studies".