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ISBN: 9781455581566
En 'The Message: The Reselling of President Obama', Richard Wolffe examina en profundidad las estrategias de comunicación y marketing utilizadas para promover la imagen del presidente Barack Obama. El libro analiza cómo se construyó y se vendió el mensaje de Obama al público, explorando las tácticas y los enfoques que llevaron a su éxito político. Wolffe ofrece una visión crítica y perspicaz de la política moderna y la importancia de la comunicación en la era digital.
Richard L. Wolffe is a British and American journalist, MSNBC commentator, and author of the Barack Obama books Renegade: The Making of a President and Revival: The Struggle for Survival Inside the Obama White House. Richard Wolffe is a US columnist for The Guardian. He was most recently vice-president and executive editor of MSNBC.com.
