
by Kenneth H. Blanchard, Norman Vincent Peale · Crest · libro de bolsillo · ISBN 9780449217658

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«The Power of Ethical Management» is the essay by Kenneth H. Blanchard and Norman Vincent Peale on business ethics, published by Crest in paperback.
It argues that solid personal ethics are the first step to succeeding in business. Blanchard and Peale examine common management dilemmas and propose guidelines for defining a clear purpose, evaluating decisions with moral criteria, and remembering that you don't need to deceive to win: integrity sustains lasting success.
The work was originally published in 1988, and this paperback reissue appeared in 1989, within the field of business management and business ethics.
Aimed at executives, managers, and professionals who want to integrate ethics into everyday decision-making and team management.

Kenneth Hartley Blanchard is an American author, business consultant and motivational speaker who has written more than 70 books, most of which were co-authored. His most successful book, The One Minute Manager, has sold more than 15 million copies and been translated into many languages. He is the co-creator with Dr. Paul Hersey of Situational Leadership, a theory they developed while working on the textbook Management of Organizational Behavior.
