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by Daniel Kahneman · Allen Lane · tapa blanda · 512 pages
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En 'Pensar rápido, pensar despacio', Daniel Kahneman, ganador del Premio Nobel de Economía, nos lleva a un recorrido innovador por la mente y explica los dos sistemas que impulsan la forma en que pensamos y tomamos decisiones. Un sistema es rápido, intuitivo y emocional; el otro es más lento, más deliberativo y más lógico. Kahneman expone las extraordinarias capacidades, y también las fallas y los sesgos, del pensamiento rápido, y revela la influencia generalizada de las impresiones intuitivas en nuestros pensamientos y comportamientos. Este libro transformará la forma en que tomas decisiones y experimentas el mundo.
Daniel Kahneman was an Israeli-American psychologist best known for his work on the psychology of judgment and decision-making as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences together with Vernon L. Smith. Kahneman's published empirical findings challenge the assumption of human rationality prevailing in modern economic theory. Kahneman became known as the "grandfather of behavioral economics."
