by Chris Brogan, Julien Smith · John Wiley & Sons Inc · tapa blanda · ISBN 9780470635490
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«Trust Agents» is the business and technology essay by Chris Brogan and Julien Smith, published by John Wiley & Sons in hardcover (320 pages, in English).
Practical guide on using the web and social media to build trust, influence, and reputation in business. The authors, veterans in social media, explain how the digital credibility of «trust agents» can help or harm a brand, with strategies and real cases based on transparency and authentic relationships.
Revised and updated edition, published in 2010; the original subtitle is «Using the Web to Build Influence, Improve Reputation, and Earn Trust». ISBN 9780470635490.
Recommended for entrepreneurs, marketing professionals, and business leaders interested in building trust-based relationships and reputation online.
Chris Brogan is an American author, journalist, marketing consultant, and speaker about social media marketing.
