by Chris Brogan, Julien Smith · Portfolio Penguin · tapa blanda · ISBN 9780670921942
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«The Impact Equation» is the business and social media essay by Chris Brogan and Julien Smith, published by Portfolio Penguin in paperback.
The book proposes a formula to measure and increase the impact of messages in a saturated digital environment: it combines contrast, reach, exposure, articulation, trust and echo. With examples such as Adele's, it explains why a post aimed at a thousand followers can influence more than a large media outlet and offers practical tools for blogs, social media and campaigns.
Both authors are consultants and speakers; their previous book, «Trust Agents», was a New York Times bestseller. The text is in English and the work was originally published in 2012.
Aimed at professionals, entrepreneurs and communications managers who want to improve their presence on social media and digital platforms.
Chris Brogan is an American author, journalist, marketing consultant, and speaker about social media marketing.
