by Garance Mathias, Charlène Gabillat · Coédition Revue Banque/Eyrolles · tapa blanda · ISBN 9782863258835
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«Valoriser l'entreprise par la propriété intellectuelle» is the legal essay by Garance Mathias and Charlène Gabillat, in paperback (86 pages, in French).
The work argues that intellectual property is a strategic asset, not an expense, for companies of any size, from FinTech and SMEs to large groups. An appropriate legal strategy makes it possible to secure activity, gain market power and create collaborations, and includes practical cases on crowdfunding and open-source software.
Subtitle: «Des FinTech aux grands groupes, quelles stratégies de gestion des actifs immatériels ?». Published in 2017 by Coédition Revue Banque/Eyrolles.
A work of interest to lawyers, executives, entrepreneurs and innovation managers seeking to monetize their company's intangible assets.
