by Tony Morgan · Editorial Gustavo Gili, S.L. · tapa blanda · ISBN 9788425224294
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Visual Merchandising is an essential discipline for any commercial establishment, as it helps to increase sales and improve brand image. This book offers practical knowledge for professionals and students, covering all aspects of visual merchandising, from shop windows to interior distribution, with recent examples and practical advice. This updated second edition is a comprehensive guide to transforming the shopping experience into a memorable event.
