by Johannes Ippen · Rheinwerk Verlag GmbH · tapa blanda · ISBN 9783836238984
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«Web Fatale» is the web design manual by Johannes Ippen, published by Rheinwerk Verlag GmbH in paperback (330 pages, in German).
The book explains why services like Facebook, Amazon or Instagram are hard to leave and how to transfer those mechanisms to your own websites and apps. It combines usability, user experience, interaction, marketing and psychology, with retention strategies, low-cost user testing and warnings about dark patterns.
Johannes Ippen is a designer in Berlin, works at the game studio Wooga and founded Thanksalot Design Collective. The book was published in 2016 with ISBN 978-3-8362-3898-4.
Aimed at web designers and developers who want to apply UX and psychology principles to create more engaging digital products.
