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www Identidad Corporativa
by Hector Navarro Güere · Instituto Monsa de Ediciones, S.A. · tapa blanda · 160 pages
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Pages: 160 pagesAuthor: Hector Navarro GüerePublisher: Instituto Monsa de Ediciones, S.A.Format: tapa blandaLanguage: es-ESRelease date: 1/1/2003ISBN: ISBN 9788496096004
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Synopsis of www Identidad Corporativa
Este libro es un estudio minucioso de la conjunción de la imagen gráfica y virtual de grandes marcas. Analiza cómo el diseño gráfico tradicional y su desarrollo en internet confluyen en una redimensión, adaptación y correspondencia en el uso de grafismos, pictogramas y la imagen corporativa de una empresa. Se muestran proyectos interesantes de webs de firmas reconocidas, con descripciones y detalles gráficos de la transición experimental que configura la red de redes.
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