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Yes you can: Buscando al candidato perfecto
by Joan Segarra, Àlex Terés · Angle Editorial · tapa blanda · 152 pages
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Pages: 152 pagesAuthor: Joan Segarra, Àlex TerésPublisher: Angle EditorialFormat: tapa blandaLanguage: es-ES, caRelease date: 1/3/2009ISBN: ISBN 9788496970939
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Synopsis of Yes you can: Buscando al candidato perfecto
En 'Yes you can: Buscando al candidato perfecto', Jordi Segarra y Àlex Terés, dos de los pocos europeos que formaron parte del equipo de asesores de Barack Obama, analizan las claves para construir el candidato ideal. Con un estilo claro y fresco, el libro ofrece argumentos, consejos y reflexiones útiles para presentarse a unas elecciones, entender los métodos de persuasión política y descifrar aciertos y errores en campañas electorales. Los autores, especializados en comunicación política, institucional y corporativa, comparten su experiencia en campañas electorales y ofrecen una visión didáctica sobre el liderazgo.
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