by Vicente Verdú · Debate Editorial · tapa blanda · ISBN 9788483066416
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«Yo y tú, objetos de lujo» is the social critique essay by Vicente Verdú, published by Debate Editorial in paperback (200 pages, in Spanish).
The essay starts from the failure of 20th-century collective utopias to explain the shift to an extreme individualism fueled by consumption. Verdú detects a new cultural mutation, «personismo», dominated by emotionality and subjectivity, and traces it in everyday life, design, science and the growing weight of the feminine.
The work bears the subtitle «El personismo: la primera revolución cultural del siglo XXI» and was published in 2005. It belongs to the Arena Abierta collection.
For essay and sociology readers interested in the critique of contemporary culture and 21st-century social changes.
