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Terence A. Shimp
AuthorBooks · Second handSince 1944
Discover second-hand books by Terence A. Shimp.
13
Titles
2
Featured books
5
Curiosities
Second-hand books by Terence A. Shimp
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Curiosities about Terence A. Shimp
Birth
1944
Death
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First book
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Years writing
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Terence A. Shimp was born on June 9, 1944.
He is a renowned professor and expert in the field of marketing.
His most prominent work is the textbook Advertising, Promotion, and Other Aspects of Integrated Marketing Communications.
Throughout his career, he has published a total of 13 specialized works.
His writings serve as academic benchmarks in advertising, sales promotion, and strategic communication.