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Deborah J. MacInnis
AuthorBooks · Second handSince 1958
Discover second-hand books by Deborah J. MacInnis.
12
Titles
1
Featured books
5
Curiosities
About Deborah J. MacInnis
Birth
1958
Discover second-hand books by Deborah J. MacInnis.
Deborah J. MacInnis is a prominent sociologist who has dedicated her career to exploring the psychology behind consumer behavior.
Her most recognized work, Handbook of brand relationships, is a fundamental reference for understanding the bonds between brands and customers.
With a prolific career, she has published a total of 12 works analyzing human behavior in the marketplace.
Her approach combines sociology with marketing to decipher how advertising influences our daily decisions.
Through her texts, MacInnis breaks down the psychological aspects that define the success of a branding strategy.
