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Don E. Schultz
AuthorBooks · Second hand1934-2020
Don Edward Schultz was Professor Emeritus of Service at Northwestern University's Medill School. He was most notable for his research and writing on integrated marketing communications (IMC).
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About Don E. Schultz
Birth
1934
Death
2020
Don Edward Schultz was Professor Emeritus of Service at Northwestern University's Medill School. He was most notable for his research and writing on integrated marketing communications (IMC).
Don E. Schultz was born in the small town of Wewoka, United States, in 1934.
He is globally recognized as an influential economist specializing in the field of marketing.
His most notable work, Building customer-brand relationships, is an essential reference for understanding the connection between brands and consumers.
Throughout his prolific career, he wrote a total of 22 works focused on management and strategic communication.
His academic legacy covers fundamental topics such as customer service and brand name product management.
