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Strategic Advertising Campaigns
4.1
Negocios y EconomíaISBN | 9780844230153
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Product details
Pages: 370 pages
Author: Don E. Schultz, Beth E. Barnes
Publisher: Publisher to be confirmed
ISBN: 9780844230153
Format: Paperback
Language: en
Release date: 1/1/1995
ISBN: 9780844230153
Synopsis of Strategic Advertising Campaigns
Este libro revisado proporciona los fundamentos para formular e implementar campañas de comunicación integrales y contemporáneas. Los temas incluyen métodos de investigación del consumidor, planificación de medios y medición de la efectividad de la campaña. Incluye referencias bibliográficas e índice.
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About the author
Don E. Schultz
Don Edward Schultz was Professor Emeritus of Service at Northwestern University's Medill School. He was most notable for his research and writing on integrated marketing communications (IMC).
1934–202022 titles published
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