Geoff Lancaster

About Geoff Lancaster

Birth

1938

1938-

Geoff Lancaster was born in 1938 and has dedicated his life to the study of economics and pedagogy.

He is a prolific author with a career that includes the publication of 26 distinct works.

His most recognized work, Research Methods, is a fundamental reference in the academic field.

His work focuses primarily on the disciplines of marketing, management, and sales techniques.

Through his books, Lancaster combines his experience as an economist with his pedagogical vocation.