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Grant McCracken
AuthorBooks · Second handSince 1951
Grant David McCracken is a Canadian anthropologist and author, known for his books about culture and commerce. He was the founder and director of the Institute for Contemporary Culture at the Royal Ontario Museum and was a member of Convergence Culture Consortium at MIT. He holds a Ph.D. in anthropology from the University of Chicago. He coined the term the Diderot effect. He lives in Rowayton, Connecticut.
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About Grant McCracken
Birth
1951
Grant David McCracken is a Canadian anthropologist and author, known for his books about culture and commerce. He was the founder and director of the Institute for Contemporary Culture at the Royal Ontario Museum and was a member of Convergence Culture Consortium at MIT. He holds a Ph.D. in anthropology from the University of Chicago. He coined the term the Diderot effect. He lives in Rowayton, Connecticut.
Grant McCracken is a renowned Canadian anthropologist who explores the intersection of culture and consumption.
His most notable work, Chief Culture Officer, analyzes how companies can better understand the current cultural landscape.
Through his role as a blogger, he shares insights on management and emerging market trends.
With a career spanning twelve books, his work is an essential reference for understanding the economics of consumption.
His book Culturematic stands out for offering an innovative vision on the creation of new products and culture.
