by Grant McCracken · Harvard Business Review Press · tapa dura · ISBN 9781422143292
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«Culturematic» is Grant McCracken's essay on innovation and culture, published by Harvard Business Review Press in hardcover (304 pages, in English).
Anthropologist Grant McCracken proposes 'culturematics': small machines for making culture, cheap and fast experiments that explore the present and generate unexpected ideas. Drawing on cases such as NFL Films, Twitter, and the Apple Genius Bar, he explains how to launch many trials, accept failures, and let the ones that work scale up.
Published on May 15, 2012, it is the first edition (First Edition, First Printing); the full subtitle promises to help create and execute innovative ideas.
Aimed at entrepreneurs, marketing professionals, inventors, artists, and people seeking to boost their creativity and innovation.
