Used books by Lester Massingham from $28.96

About Lester Massingham

First book

1988

Years writing

38

Discover second-hand books by Lester Massingham.

Lester Massingham combines his experience as a manager with a prolific career as an author.

His most notable work, Essentials of Marketing Management, is a benchmark in the field.

Throughout his career, he has published a total of ten specialized works.

His texts focus primarily on marketing, management, and practical case studies.

His professional approach seeks to bridge the gap between management theory and business practice.