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Marketing Case Studies
4.6
Negocios y EconomíaISBN | 9780750620116
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Product details
Pages: 288 pages
Author: Lester Massingham, Geoffrey Lancaster
Publisher: Butterworth-Heinemann
ISBN: 9780750620116
Format: tapa blanda
Language: en
Release date: 30/8/1995
ISBN: 9780750620116
Synopsis of Marketing Case Studies
Este libro proporciona un enfoque estructurado para estudiantes que se enfrentan por primera vez a estudios de casos y escenarios empresariales. Paso a paso, te guía a través de varios ejemplos, identificando problemas y sugiriendo formas de superarlos. Esta segunda edición de Marketing Case Studies ha sido completamente revisada y actualizada, lo que la convierte en un recurso de estudio esencial. El libro se basa en los exámenes más recientes de Certificado y Diploma del CIM.
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