by Brian Clifton · tapa blanda · ISBN 9781118168448
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«Advanced Web Metrics with Google Analytics» (3rd edition) is Brian Clifton's technical guide, published by John Wiley & Sons in paperback (600 pages, in English).
The book explains how to use Google Analytics to measure and optimize a website's performance: from installation and filter configuration to analyzing traffic from social media and mobile devices, multi-channel funnel reports, and AdSense integration. It includes practical examples and case studies that help turn metrics into business decisions.
Third edition published in 2012, with a foreword by Jim Sterne and part of the Serious Skills series.
For web analysts, digital marketing managers, and site owners who want to leverage Google Analytics in their strategies.
