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Advertising on the Internet
by Robbin Zeff, Brad Aronson · Wiley · tapa blanda · 448 pages
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Pages: 448 pagesAuthor: Robbin Zeff, Brad AronsonPublisher: WileyFormat: tapa blandaLanguage: enRelease date: 2/8/1999ISBN: ISBN 9780471344049
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Synopsis of Advertising on the Internet
Esta segunda edición actualizada y ampliada de la guía de publicidad en línea es una lectura obligada para todos los que deseen maximizar su presencia en línea. El libro explica cómo los anunciantes y vendedores en línea más exitosos de la actualidad maximizan su presencia en línea. Este libro es una guía completa para crear campañas publicitarias en línea exitosas y construir una presencia en línea efectiva.
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