by Claudia Del Testa, Sandrine Kiyak, Marion Marre-Pinatel, Aurélie Nzouetom, Thierry Pijourlet, Tatiana Zuzic, François Reveilhac · Nathan Technique · tapa blanda · ISBN 9782091653341
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«Animation et dynamisation de l'offre commerciale» is the training manual by Claudia Del Testa and others for the BTS MCO of 1re et 2e années.
The manual covers competency block 2 of the new BTS MCO program and prepares for the E42 exam. Its approach starts from real professional contexts and proposes missions with company documents, videos and IT tools (Word, Excel, PowerPoint), and includes the methodology for preparing the exam dossier.
Published by Nathan Technique in 2019, in paperback (255 pages, in French), it is a collective work under the direction of Sophie Ortolan.
Aimed at vocational training students in France taking the BTS MCO.
