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Aprender de los mejores
3.8
Negocios y EconomíaISBN | 9788448145606
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Product details
Pages: 350 pages
Author: Francisco Mochón, José de la Peña Aznar, F. Sánchez, A. Rambla, V. Vivero
Publisher: McGraw-Hill Interamericana de España S.L.
ISBN: 9788448145606
Format: tapa blanda
Language: es-ES
Release date: 15/5/2005
ISBN: 9788448145606
Synopsis of Aprender de los mejores
Este libro analiza las estrategias de éxito de 16 empresas españolas líderes en diversos sectores. Se centra en cuatro áreas clave: gestión del crecimiento, internacionalización, política comercial y atención al cliente, así como la estrategia de I+D+i. Con un enfoque práctico y divulgativo, esta obra ofrece valiosas lecciones para profesionales y estudiantes del mundo empresarial.
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