Atención al cliente en el proceso comercial

Synopsis of Atención al cliente en el proceso comercial

«Atención al cliente en el proceso comercial» is the vocational training manual by Soledad Carrasco Fernández, published by Paraninfo in paperback.

The book explains how good customer service constitutes a competitive advantage in a globalized market. It covers face-to-face, telephone and telematic communication, with guidelines for writing business documents and making effective calls, and incorporates technological advances applied to communication.

Second updated edition (2019). Spanish-language edition of 138 pages. The work develops training unit UF0349, integrated into module MF 0976_2 'Operaciones administrativas comerciales'.

Aimed at professionals, teachers and students of administration and management, and at those pursuing vocational certificates in this area.