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Balanced Scorecard para PME e pequenas e Médias Instituições
by João Russo · LIDEL - Edições Técnicas, Lda. · tapa blanda · 235 pages
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Pages: 235 pagesAuthor: João RussoPublisher: LIDEL - Edições Técnicas, Lda.Format: tapa blandaLanguage: pt-PTRelease date: 1/9/2009ISBN: ISBN 9789727576265
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Synopsis of Balanced Scorecard para PME e pequenas e Médias Instituições
El Balanced Scorecard (BSC) es una herramienta de gestión, orientación e implementación estratégica, ampliamente utilizada por empresas líderes y entidades públicas para mejorar su rendimiento y longevidad. Este libro detalla la metodología BSC y su aplicación en la evaluación del desempeño económico, social y ambiental, apoyándose en la experiencia del autor. La obra incluye comparaciones con otros modelos de gestión, identifica programas informáticos clave y ofrece un guía práctica para gestores de pequeñas y medianas empresas (PME) e instituciones. Esta edición actualizada destaca la importancia del BSC como factor diferenciador en tiempos de crisis y refuerza su aplicación en organizaciones sin ánimo de lucro, incluyendo ejemplos reales de implementación.
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