by Isabelle Canivet · tapa blanda · ISBN 9782212124330
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«Bien rédiger pour le Web et améliorer son référencement naturel» is the web writing and SEO manual by Isabelle Canivet (Eyrolles, paperback, 422 pages).
Explains how to write effective web texts for users and search engines: user behavior, ergonomics, accessibility, information architecture, on-screen readability and use of images. Includes natural positioning techniques, guidelines by content type and criteria for auditing indexability and measuring audience.
Work published on July 9, 2009; includes preface and contribution by Sébastien Billard. Belongs to the Accès libre collection from Eyrolles.
Aimed at web content writers, project managers, information architects and SEO specialists.
Tapa blanda
