by Octavio Isaac Rojas Orduña, José Luis Orihuela, Julio Alonso, José Luis Antúnez, José Luis Varela · ESIC Editorial · tapa blanda · ISBN 9788473564816
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«Blogs» is the essay on internet communication by Octavio Isaac Rojas Orduña, José Luis Orihuela, Julio Alonso, José Luis Antúnez and José Luis Varela.
The book analyzes how blogs went from being a minority phenomenon to a global communication tool that influences the reputation of organizations and serves as a forum for opinion for millions of people. Written by journalists, academics and entrepreneurs, it explains the essential terms of the blogosphere and offers practical examples.
Second edition of the Divulgación collection, published on November 25, 2006, with 316 pages in Spanish.
For marketing, communication and business professionals, as well as any reader interested in the social role of blogs.
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