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Brand Management 101
by Mainak Dhar · John Wiley & Sons Ltd · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Mainak DharPublisher: John Wiley & Sons LtdFormat: tapa blandaLanguage: enRelease date: 21/5/2007ISBN: ISBN 9780470822296
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Synopsis of Brand Management 101
Este libro ofrece 101 lecciones sobre la aplicación de los principios de marketing en el mundo real. Estructurado en torno a las 'Ps' del marketing, ofrece ideas sobre cómo abordar los desafíos del marketing en el mercado. Escrito por Mainak Dhar, veterano galardonado en marketing y novelista de éxito, este libro ofrece una perspectiva única sobre el marketing.
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