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Branding: a gestão da marca
4.2
Negocios y EconomíaISBN | 9789899563933
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Product details
Pages: 120 pages
Author: António Mendes
Publisher: Publisher to be confirmed
ISBN: 9789899563933
Format: tapa blanda
Language: pt
ISBN: 9789899563933
Synopsis of Branding: a gestão da marca
Este libro profundiza en la gestión estratégica de marcas, explorando los principios fundamentales del branding desde una perspectiva académica y profesional. Coordinado por Rodrigo Cunha y escrito por António Mendes, es una obra de referencia esencial para estudiantes y profesionales del marketing y la comunicación que buscan comprender la identidad y el posicionamiento de marca.
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