Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Hand-checked
Free SHIPPING
Second life
Branding. Kellogg. Gestão de Marcas
by Alice Tybout, Tim Calkins · Saraiva · tapa blanda
8 people viewing thisViewed 1 times
4.1
Pages: 120 pagesAuthor: Alice Tybout, Tim CalkinsPublisher: SaraivaFormat: tapa blandaLanguage: pt-BRRelease date: 1/1/2017ISBN: ISBN 9788547221249
Choose the condition
What each condition includes
Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.
Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.
Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.
Like New — no visible signs of useNo visible marks. Cover, spine and pages flawless.
New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Synopsis of Branding. Kellogg. Gestão de Marcas
Esta obra, organizada por Alice M. Tybout e Tim Calkins, reúne o conhecimento de ponta da Kellogg School of Management sobre a gestão estratégica de marcas. O livro explora como o branding vai além de um simples nome, representando uma promessa de valor e experiência satisfatória para o cliente, exigindo o envolvimento de toda a cadeia de suprimentos da empresa. Com prefácio de Philip Kotler, o conteúdo oferece uma visão prática e acadêmica sobre posicionamento, design e estratégias de comunicação. É uma ferramenta essencial para profissionais de marketing e executivos que buscam modelos, listas de verificação e insights valiosos para construir e alavancar marcas de sucesso em diversos setores.
More titles for fans of Alice Tybout, Tim Calkins
Recommended by Julia
Best-selling books in Management
Best sellers
Take 3, pay for only 2 · TRIPLEUS
-
VAT included