by Stephen M. Kosslyn · OXFORD UNIV PR · tapa blanda · ISBN 9780195320695
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«Clear and to the Point» is Stephen M. Kosslyn's guide to effective presentations, published by Oxford University Press in paperback (222 pages).
Stephen M. Kosslyn, a cognitive neuroscientist, proposes eight principles based on research on perception, memory, and cognition to achieve clear and memorable presentations. With visual examples, he shows common errors and how to correct them, such as not underlining words, stating the conclusion at the start, or using color well.
Work published in 2007; illustrated edition and text in English.
For professionals, educators, and students who prepare PowerPoint presentations and want to base their slides on cognitive psychology.
