by Ana Rosa del Águila Obra, Antonio Garcia Tome · RA-MA EDITORIAL Y PUBLICACIONES · tapa blanda · ISBN 9788478974412
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«Comercio electrónico y estrategia empresarial» is the strategy manual by Ana Rosa del Águila Obra and Antonio García Tome (Ra-Ma, paperback, 208 pages).
Starting from strategic management, the work studies the transformation that the Internet introduces in economic relations: it analyzes the technological basis of e-commerce, the organizational changes it entails and the new models of relationship between companies. Within this framework, it proposes guidelines for designing strategies adapted to the digital environment and anticipating its evolution.
Second updated edition, published in 2000 in Spanish within the Informática General collection by Ra-Ma.
Work aimed at professionals and students of strategic management, digital economy and e-commerce.
Discover second-hand books by Antonio Garcia Tome.
