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Comercio electrónico y estrategia empresarial
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Negocios y EconomíaISBN | 9788478974412
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Product details
Pages: 208 pages
Author: Ana Rosa del Águila Obra, Antonio Garcia Tome
Publisher: RA-MA EDITORIAL Y PUBLICACIONES
ISBN: 9788478974412
Format: tapa blanda
Language: es-ES
Release date: 1/1/2000
ISBN: 9788478974412
Synopsis of Comercio electrónico y estrategia empresarial
Este libro, 'Comercio Electrónico y Estrategia Empresarial', ofrece una perspectiva estratégica sobre el comercio electrónico y su impacto en la economía digital. En su segunda edición actualizada, analiza los cambios producidos por el comercio electrónico, proporcionando modelos de relaciones económicas y organizativas para comprender y anticipar su futuro. El objetivo principal es ofrecer patrones que faciliten el diseño de estrategias adaptadas a este nuevo entorno digital. Dirigido a profesionales y estudiantes interesados en la dirección estratégica y el comercio electrónico.
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