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by Donald Miller · Empresa Activa · tapa blanda · 256 pages
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En este libro, Donald Miller presenta un método detallado y práctico para transformar la manera en que comunicas lo que realmente importa. A través de los siete elementos esenciales de una historia conmovedora, el autor te guía para conectar de forma más efectiva con tus clientes y hacer crecer tu negocio. Descubre cómo construir una 'Storybrand' y comunicar el valor diferencial que ofreces, destacándote de la competencia. Ideal para líderes y profesionales del marketing que buscan impactar tanto interna como externamente en sus empresas.
Donald "Don" Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand, a marketing company. He is also an author of personal essays and reflections about faith, God, and self-discovery. His first New York Times bestselling book was Blue Like Jazz.
