by Mary Tuck · Ediciones Ceac · tapa blanda · ISBN 9788432987052
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¿Cómo elegimos? is a fundamental study on consumer behavior written by Mary Tuck. This work analyzes the psychological processes and factors that influence purchasing decisions, offering deep insight into human behavior in the marketplace. Originally published in 1981 as part of the 'Biblioteca de Ciencias de la Conducta' collection by Ediciones Ceac, this book is an essential reference for students and professionals interested in consumer psychology and marketing.
