
by Paul N. Hague, Peter Jackson · Deusto · tapa blanda · ISBN 9788423415168

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This book, written by Paul N. Hague and Peter Jackson, is a practical guide on how to conduct market research. Published by Ediciones Deusto in 1997, it is part of the 'Biblioteca Deusto de Dirección y Empresa' series. With 226 pages, this paperback book is ideal for both students and professionals in the field of economics and business looking to improve their market research skills.

Sir Peter Robert Jackson is a New Zealand filmmaker, entrepreneur and visual effects pioneer. He is best known as the director, writer, and producer of the Lord of the Rings trilogy (2001–2003) and the Hobbit trilogy (2012–2014), both of which are adapted from the novels of the same name by J. R. R. Tolkien. Other notable films include the critically lauded drama Heavenly Creatures (1994), the horror comedy The Frighteners (1996), the epic monster remake film King Kong (2005), the World War I documentary film They Shall Not Grow Old (2018) and the documentary The Beatles: Get Back (2021). He is the fourth-highest-grossing film director of all-time, with his films having made over $6.5 billion worldwide.
