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Market Research
by Paul Hague, Peter Jackson · · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Paul Hague, Peter JacksonPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: enRelease date: 1/10/1996ISBN: ISBN 9780749417857
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Synopsis of Market Research
Este libro es una guía introductoria sobre la investigación de mercados, adecuada para estudiantes que cubren esta materia como parte de un curso de negocios más amplio o como parte de un curso de marketing. Cubre los avances recientes en la práctica de la investigación de mercados y los cambios en las áreas comúnmente incluidas en los proyectos de investigación. Incluye detalles actualizados de las agencias de investigación de mercados, los códigos de práctica y los esquemas de calidad, junto con una lista de contactos útiles y una bibliografía completa. El libro cubre todos los desarrollos más recientes, incluyendo una sección sobre cómo aprovechar al máximo Internet y también información completa sobre la investigación de la satisfacción del cliente.
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About the author
Paul Hague
Paul Hague is an English former professional footballer who played in the Football League as a central defender.
Born in 197213 titles published
View full profileBest-selling books in Business
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