by Bruce Nash, Allan Zullo · Ediciones Temas De Hoy Sa · tapa blanda · ISBN 9788486675851
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«Cómo hundir su empresa» is the practical guide to bad management by Bruce Nash and Allan Zullo, published by Ediciones Temas de Hoy in paperback, 320 pages.
With humor, it reviews real corporate blunders: disastrous investments, absurd deals, and failed marketing strategies. It includes cases like General Motors, Citibank, Coca-Cola, and IBM, and shows that top executives also star in spectacular failures.
The volume belongs to the El Papagayo collection from Ediciones Temas de Hoy and is illustrated.
Suitable for entrepreneurs, executives, and business-curious readers who want to learn from bad practices with a sense of humor.
Allan Zullo is an American non-fiction writer. He is the author or co-author of more than 120 paperbacks for adults and younger readers on a broad range of subjects for general audiences.
