by Bradley J. Sugars · Independents · tapa blanda · ISBN 9789897060199
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«Comprar Clientes» is the business guide by Bradley J. Sugars, published by Independents in paperback (196 pages, in Portuguese).
Sugars proposes a shift in marketing focus: treating customer acquisition as a measurable investment rather than an expense, and offers practical rules for getting more customers with less budget, optimizing sales and commercial management, with the aim of achieving stable growth and increasing business profitability.
The book was published in 2015 with the subtitle «Novas e revolucionárias regras para conseguir mais clientes usando bastante menos dinheiro».
The work is aimed at entrepreneurs, business owners and commercial managers seeking to optimize customer acquisition with less investment.
