by Thomas L. Friedman · Quetzal Editores · tapa blanda · ISBN 9789725644263
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«Compreender a Globalização - O Lexus e a Oliveira» is the essay by Thomas L. Friedman published by Quetzal Editores in paperback (512 pp., in Portuguese).
In this essay, Thomas L. Friedman explains globalization with the metaphor of the Lexus (technological and economic progress) and the olive tree (traditions and local identity). Drawing on his work as a correspondent, he analyzes the tension between openness to the world and the preservation of roots in the post-Cold War order.
Originally published in 1997 as «The Lexus and the Olive Tree: Understanding Globalization»; winner of the Cornelius Ryan Award in 1999.
Reference work for those interested in economics, politics and international relations in the era of globalization.
Thomas Loren Friedman is an American political commentator and author. He is a three-time Pulitzer Prize winner and a weekly columnist for The New York Times. He has written extensively on foreign affairs, global trade, the Middle East, globalization, and environmental issues.
