by Franklin R. Root · Jossey-Bass Inc.,U.S. · tapa blanda · ISBN 9780029269046
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«Entry Strategies for International Markets» is the practical business guide by Franklin R. Root, published by Jossey-Bass in paperback and in English.
Guide for executives on international expansion: deciding which markets to enter, choosing a product for foreign distribution, designing an entry strategy and developing a marketing plan. Includes recent examples of business practices and analyses the complexity of global integration.
Revised and expanded edition, published in 1994; 324 pages, text in English.
For executives, international trade professionals and students of economics and business.
