by Michael Y. Yoshino, U. Srinivasa Rangan · Harvard Business Review Press · tapa dura · ISBN 9780875845845
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«Strategic Alliances: An Entrepreneurial Approach to Globalization» is the management essay by Michael Y. Yoshino and U. Srinivasa Rangan, in hardcover.
It analyzes the role of international alliances in global competitiveness, from the old joint venture to a more entrepreneurial process. With cases such as Ford/Mazda, Toshiba/Motorola and Whirlpool/Philips, it argues that the challenge is not to initiate alliances but to innovate organizational processes to manage a global network of dynamic alliances.
Published in 1995 by Harvard Business Review Press, it has 272 pages and is written in English. It includes a bibliography (pp. 207-245) and an index.
A work aimed at business students, managers and entrepreneurs interested in how strategic alliances work in a global world.
