by Philippe Lasserre · tapa blanda · ISBN 9780333793756
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«Global Strategic Management» is Philippe Lasserre's textbook on strategy and international business, published by Palgrave Macmillan in paperback.
Textbook for courses in Strategy or International Business. It analyzes the effect of globalization on companies and how their managers can respond. It combines strategy and management, with attention to e-commerce and cultural differences. Includes summaries, key points, vocabulary and short examples.
First edition published on September 6, 2002; 400 pages and text in English. Category: Business and Economics.
For students of Strategy or International Business and managers who want to understand business management in a globalized environment.
