by Philippe Lasserre, Hellmut Schütte · Palgrave Macmillan · tapa blanda · ISBN 9780333735824
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«Strategies for Asia Pacific: Beyond the Crisis» is the essay by Philippe Lasserre and Hellmut Schütte on business strategy in Asia, in paperback.
Analyses the relevance of Asia-Pacific for Western companies and considers the Asian crisis a passing phenomenon. Recommends understanding Asian markets and business culture to compete and collaborate in joint ventures and alliances. Calls on managers to review Western assumptions and adopt regional management.
Second edition, revised and updated, published in 1999 by Palgrave Macmillan. 340 pages, text in English.
Work aimed at managers and professionals with interests in Asia, as well as students and academics of international business.
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