by David L. Loudon, Albert J. Della Bitta · McGraw-Hill Education / Asia · tapa blanda · ISBN 9780071125116
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This book, 'Consumer Behavior: Concepts and Applications', is a comprehensive guide to consumer behavior, ideal for students and marketing professionals. Written by David L. Loudon and Albert J. Della Bitta, this fourth edition offers an in-depth analysis of consumer behavior concepts and applications. Published by McGraw-Hill, the book has 816 pages and is available in paperback.
