by David L. Loudon, Albert J. Della Bitta · McGraw-Hill Education (ISE Editions) · tapa blanda · ISBN 9780071005623
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«Consumer Behavior» is the consumer behavior manual by David L. Loudon and Albert J. Della Bitta, published by McGraw-Hill in paperback.
The work combines theory and practical application in the study of consumer behavior. It explains how purchasing decisions are made and analyzes internal and external factors, with a focus on marketing, sales, and commercial strategies. It also covers the phenomenon of consumerism and its relationship with business activity.
Third edition, published in 1988 by McGraw-Hill Education (ISE Editions), in English, 749 pages.
Intended for tertiary education students and professionals in marketing, economics, and sales.
