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Consumer Behavior
4.5
Negocios y EconomíaISBN | 9780071005623
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Product details
Pages: 749 pages
Author: David L. Loudon, Albert J. Della Bitta
Publisher: McGraw-Hill Education (ISE Editions)
ISBN: 9780071005623
Format: tapa blanda
Language: en
Release date: 1/9/1988
ISBN: 9780071005623
Synopsis of Consumer Behavior
Este libro, 'Consumer Behavior: Concepts and Applications', es una guía completa sobre el comportamiento del consumidor. Escrito por David L. Loudon y Albert J. Della Bitta, explora los conceptos y aplicaciones del comportamiento del consumidor. Publicado por McGraw-Hill, esta tercera edición en tapa blanda contiene 749 páginas y está dirigida a estudiantes de educación terciaria y profesionales. Cubre temas como el consumismo, las ventas y el marketing, y es un recurso valioso para cualquier persona interesada en comprender el comportamiento del consumidor.
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