by Steve Jackson · Tapa blanda · ISBN 9781856176118
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«Cult of Analytics» is a guide by Steve Jackson on web analytics and online marketing, published by Elsevier/Butterworth-Heinemann in paperback (265 pages).
It starts from the premise that online content only adds value if you know how customers use it. It explains how to use web analytics and search engine optimization in daily operations, with a plan to integrate measurement into the organization's culture. It includes real cases of companies of different sizes, from small businesses to Amazon, Tesco or Google.
The work belongs to the E-marketing Essentials series and was published in 2009, in its first edition.
Suitable for digital marketing professionals, web analysts and those responsible for online strategies who need to rely on data for decision-making.
Steve Jackson is an American game designer whose creations include the role-playing game GURPS and the card game Munchkin.
