by Xavier Laborda · Barcanova · tapa blanda · ISBN 9788475339146
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«De retòrica: La comunicació persuasiva» is Xavier Laborda's essay on rhetoric, published by Barcanova in paperback (126 pages, in Catalan).
The essay starts from the idea that speech serves to transform the world and to dominate others; the common thread is persuasive communication: rhetoric. After a historical overview, Xavier Laborda examines the political use of language and the art of persuasion, and analyzes its impact on people's inner lives.
Published in 1993, it belongs to Barcanova's Biblioteca Cultural collection and is the first edition.
Recommended for readers interested in rhetoric, discourse analysis, and persuasive communication.
