by María Victoria Reyzábal Rodríguez · Arco Libros - La Muralla, S.L. · tapa blanda · ISBN 9788471337245
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«Didáctica de los discursos persuasivos. La publicidad y la propaganda» is the didactics manual by María Victoria Reyzábal, in paperback (280 pages).
The work analyzes the impact of digital technology and information overload on communication, and how advertising and propaganda employ persuasive codes in written, oral, audiovisual, radio and journalistic messages. It proposes didactic keys, applicable from early childhood to university level, to detect and evaluate these techniques.
The work belongs to the Aula Abierta collection; first edition published in 2002.
Intended for teachers at all educational stages and for those who wish to critically analyze advertising and propaganda.
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